INCREASED PROFITABILLITY THROUGH PRECISION LOYALTY
Why Have a Loyalty Program?
For almost any business, repeat customers are the most important group of their clientele. Study results from some of the world’s leading researchers in consumer marketing confirm what most businesses already know:
1. Repeat customers spend 33% more than new clients - (Bain & Co.)
2. It’s 6-7 time more expensive to acquire a new customer than to retain an existing one.- (Forrester Research)
3. 80% of a businesses’ future profits will come from 20% of their existing customers- (Gartner)
4. A 5% increase in customer retention can result in as much as a 75% increase in profits – (Bain & Co.)
Since 2003, we’ve processed tens of millions of loyalty transactions, and our own data confirms the research: repeat customers are crucial to the success of almost any business.
By having your own loyalty program, you can concentrate on the clients that mean the most to your success and growth: those customers who spend the most, visit most often, and promote your brand through word-of-mouth and social media.
What We Do
Since 2003, we’ve created very powerful, data-driven loyalty programs for thousands of businesses – everyone from independent local restaurants and retail shops to international banking and telecom companies. Our programs are custom designed for each client with one goal in mind: to help them grow their sales and profits.
How We Do It
The success of any loyalty program depends on access to customer data. Our programs capture data about the spending habits of our clients’ individual customers. We analyze it and then create and deploy highly targeted marketing campaigns that get the right offers to the right customers based on:
• Recency- we identify those consumers who have become inactive and re-engage them with a relevant offer.
• Frequency – we identify the customers that spend the most per visit and target them separately with an offer that incentivizes them to visit more often.
• Spend – we identify the customers who visit most often and target them with yet another offer that gets them to spend more on each visit.
Because these separate offers are targeted to right groups of consumers, they lead to increased traffic, higher spending, and loyalty to the client brand.
After each campaign, we analyze what worked well, what could have worked better, and we use that data to adjust the targeting going forward, leading to even more effective results.
Affordable for Any Sized Business
There’s a reason large national and global companies spend so much time, effort, and money on their loyalty programs. Because well-run loyalty programs do three things:
1. Increase sales and profits.
2. Build loyalty across their customer base.
3. Promote their brand.
Our programs aim to do precisely the same things at a fraction of the cost. They are designed specifically to not only pay for themselves in a very short period of time, but to actually become a profit center for our clients.
Why epoints?
We don’t believe you have to be a Multinational conglomerate to have access to Customer Loyalty Expertise. Whether your business is food, retail, service or entertainment, our programs allow you to concentrate on your business. Customer Loyalty Marketing is our business. Since 2003 we’ve created and deployed very powerful branded loyalty programs for thousands of our clients, many of who are local, independently owned businesses. Because of our expertise, several dozen of the “big guys” trust us to manage their loyalty programs too.
Ideal Industries for Branded Loyalty Programs
Dining
• Quick Serve Restaurants (QSR)
• Fine Dining
• Family Dining
• Specialty (take out, food trucks, etc)
Retail
• Apparel
• Sports equipment
• Books
• Liquor
• Heath Foods & Supplements
Service
• Hair Care
• Nail Salons
• Automobile Maintenance
• Massage and Health
Entertainment
• Theaters
• Bowling & Billiards
• Golf